Privacy Policy

Aligned and Wealthy Limited (Trading as Being Imperfectly Perfect)

Last updated: 03/05/2026

1. Who We Are

This website is operated by:

Aligned and Wealthy Limited
Trading as Being Imperfectly Perfect

Registered Address:
Seven Grange Lane
Pitsford
Northampton
United Kingdom
NN6 9AP

Contact Email: anna@alignedlife.co.uk

We are the “data controller” of your personal data for the purposes of the UK GDPR and the Data Protection Act 2018.

2. The Type of Data We Collect

We may collect and process the following personal data:

• Name
• Email address
• Phone number (if provided)
• Billing and payment details (processed securely via third-party providers)
• Information you provide through forms, quizzes, or applications
• Personal insights, preferences, and responses (e.g. quiz answers or coaching-related information)
• Website usage data (e.g. pages visited, time on site)

We do not intentionally collect sensitive personal data, but due to the nature of coaching and personal development, you may choose to share personal or emotional information.

3. How We Collect Your Data

We collect data when you:

• Sign up to receive emails or downloads
• Purchase a product or service
• Complete a quiz or form
• Book a session or enquiry call
• Interact with the website (via cookies or analytics tools)

4. How We Use Your Data

We use your data to:

• Deliver products, services, and coaching sessions
• Send email communications, updates, and marketing (where consent is given)
• Personalise your experience (including quiz results and recommendations)
• Improve our website, content, and offerings
• Process payments and manage transactions
• Respond to enquiries and provide support

We will only use your data where we have a lawful basis to do so, including:

• Consent
• Contractual necessity
• Legitimate interests (e.g. improving services)

5. Email Marketing

If you opt in, we may send you emails including:

• Insights, content, and mindset support
• Product or service updates
• Offers and promotions

You can unsubscribe at any time using the link in any email.

6. Profiling and Personalisation

We may use quiz responses and interactions to:

• Provide personalised insights
• Recommend relevant products or services
• Tailor communications

This is done to enhance your experience and provide more relevant support.

7. Third-Party Services

We may use trusted third-party providers to operate our business, including:

• Email marketing platforms (e.g. MailerLite, ConvertKit)
• Payment processors (e.g. Stripe, PayPal)
• Website and hosting platforms
• Analytics tools (e.g. Google Analytics)
• Quiz platforms (e.g. ScoreApp)
• Community platforms (e.g. Skool)

These providers process your data securely and only as necessary.

8. Cookies and Tracking

Our website may use cookies and similar technologies to:

• Understand how visitors use the site
• Improve user experience
• Support marketing and advertising

You can control or disable cookies through your browser settings.

9. Data Sharing

We do not sell your personal data.

We may share your data only where necessary:

• With service providers (as above)
• To comply with legal obligations
• To protect our rights or prevent fraud

10. International Transfers

Some of our service providers may be based outside the UK.

Where this occurs, we ensure appropriate safeguards are in place to protect your data in line with UK data protection laws.

11. Data Retention

We retain your data only as long as necessary to:

• Provide services
• Meet legal and accounting requirements
• Support ongoing communication (if opted in)

You may request deletion of your data at any time.

12. Your Rights

Under the UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, contact: anna@alignedlife.co.uk

13. Data Security

We take appropriate measures to protect your personal data, including:

• Secure platforms and systems
• Limited access to data
• Trusted third-party providers

However, no online system is completely secure, and you share data at your own risk.

14. Children’s Data

This website and services are intended for individuals aged 18 and over.

We do not knowingly collect data from children.

15. Changes to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on this page.